The Next Generation of Enterprise Data Intelligence
Make every piece of your cloud data ready for action without the need to move it. Data 360 unifies fragmented information spread across your organization into a single, connected view of your business. As a result, it powers real-time workflows, enables sharper decisions, and supports context-aware automation at enterprise scale.
Built for hybrid and multi-cloud environments, Salesforce Data Cloud connects CRMs, ERPs, data lakes, and third-party systems through a secure zero-copy framework. It blends governance, privacy, and performance smoothly, allowing enterprises to activate trusted data cloud resources anywhere with full control.
VALiNTRY360 Data 360 Solutions to Transform Your Business
Data Connectivity
VALiNTRY360’s Data 360 framework connects more than 200 data sources, including Salesforce Clouds, MuleSoft, databases, and trusted third-party platforms. With Data 360, organizations gain real-time access to critical information through zero-copy integration, eliminating the need for traditional ETL processes or data duplication. This approach simplifies data handling while maintaining complete accuracy and speed.
Unified Data Harmonization
Through Data 360, VALiNTRY360 builds unified customer profiles by intelligently resolving identities from multiple systems. The Data 360 model supports advanced data cleansing, transformation, and mapping to a standardized Salesforce data architecture. As a result, every record is harmonized for consistent, accurate, and actionable insights across business functions.
Data Governance and Security
VALiNTRY360’s Data 360 solutions apply policy-driven governance that automatically enforces data usage, consent, and compliance requirements. Using AI-based tagging, classification, and metadata tracking, Data 360 ensures sensitive information remains secure within private cloud environments. This governance model strengthens control, transparency, and audit readiness for all enterprise data activities.
Data Activation and Intelligent Automation
With Data 360, VALiNTRY360 enables near real-time automation by initiating Salesforce Flows whenever data changes occur. Our Data 360 solutions build dynamic audience segments for precise targeting and support predictive AI models that calculate customer lifetime value, churn probability, and purchase intent. This leads to smarter, faster, and more data-driven business outcomes.
Data Sharing and Integration
VALiNTRY360’s Data 360 capabilities allow secure sharing of harmonized data with external data lakes, warehouses, and enterprise systems. The Data 360 architecture further supports direct integration with marketing and advertising platforms to activate personalized campaigns. This unified ecosystem improves decision-making and maximizes ROI through connected intelligence.
AI-Powered Intelligence and Agentic Management
VALiNTRY360 extends Data 360 with AI-powered tools such as Document AI for extracting insights from unstructured data. Our Data 360 solutions enable agentic automation, allowing teams to manage workflows through natural language and adapt quickly to new data demands. With flexible code extensions, Data 360 provides a foundation for future-ready, agentic data management.
Explore What’s New in Data 360
Feature: Clean Rooms
Collaborate with partners confidently while protecting sensitive information. Clean Rooms in Data 360 allow brands to analyze shared datasets using privacy-preserving computation within the Salesforce Data Cloud framework.
- Analyze joint performance and audience overlap securely on the Zero-Copy foundation.
- Protect customer identifiers through encryption and access-controlled queries.
- Deliver aggregated insights without transferring raw data between systems.
Feature: Intelligent Context
Integrate unstructured information directly into your analytics pipeline. Data Cloud Salesforce applies AI-based parsing to images, tables, PDFs, and text files to surface insights that traditional systems often miss.
- Use natural-language prompts to identify entities and relationships quickly.
- Convert scattered content into structured datasets in real time.
- Feed contextual outputs into dashboards, workflows, or predictive models seamlessly.
Feature: Agentic Management
Deploy and manage Data 360 efficiently with AI-driven agents that interpret intent through natural commands.
- Configure data sources, rules, and activation workflows through conversation.
- Automate repetitive administrative tasks such as schema mapping and policy checks.
- Maintain full control, auditability, and compliance across environments using Agentforce 360.
Feature: Code Extension
Move beyond low-code boundaries with Salesforce Data Cloud API. The Code Extension feature lets developers write, embed, and manage native code directly within Data 360.
- Build advanced transformations and connectors using Python, JavaScript, or SQL.
- Integrate proprietary systems and AI pipelines securely across your cloud data environment.
- Reuse, test, and version custom modules through the Data 360 SDK.
Feature: Zero Copy Expansion
Connect more systems without duplication. The new Zero Copy Expansion adds 108 connectors, including IBM, Microsoft, and Workday, offering real-time access across hybrid and multi-cloud setups.
- Stream enterprise cloud data directly into analytics and AI workloads.
- Remove ETL delays and overhead with true data federation.
- Enforce consistent policies, lineage, and governance across every integration.
Feature: Document AI
Transforms unstructured documents into reliable, actionable data. Document AI in Data 360 uses OCR and NLP models to extract details from contracts, invoices, and forms.
- Identify key fields and map them to unified entities within the Salesforce Data Cloud.
- Enrich Customer 360 and Agentforce 360 experiences with precise document insights.
- Ensure compliance with full document lineage tracking and version control.
Use Your Data Without Ever Moving It
Your enterprise data is already powerful; Data 360 makes it immediate. Through a secure zero-copy framework, you can access and act on connected cloud data directly from systems such as BigQuery, Azure, and Snowflake. Moreover, it reduces time-consuming ETL processes, providing real-time intelligence for sales, marketing, and analytics teams. Every insight remains protected, every interaction stays current, and your organization moves faster with unified Data Cloud Salesforce precision.
How Data 360 Turns Data Into Action
Ingest
Securely pull in cloud data from CRM, ERP, marketing automation, sensors, logs, third-party feeds, and streaming sources. Whether batch or real time, Data 360 supports both modes efficiently, ensuring consistent ingestion across environments.
Harmonize
Incoming data enters a harmonization layer where it is standardized, cleansed, deduplicated, identified, and mapped to the enterprise data model. Identity resolution applies both exact and fuzzy matching rules, while reconciliation logic determines which version of data to retain, enabling a clean, trusted foundation for the data cloud Salesforce ecosystem.
Govern
Metadata classification, role-based access, retention policies, lineage tracking, and audit logging are automatically enforced. Users can define governance through no-code or low-code templates while allowing advanced developers to extend rules using the Salesforce Data Cloud API, ensuring full control over compliance and policy execution.
Activate
Once harmonized and governed, data becomes immediately actionable. Data 360 supports segmentation, workflows, AI scoring, dashboards, API outputs, real-time notifications, and downstream updates. You can push unified datasets into BI tools, marketing platforms, ad networks, CRM systems, or custom apps, empowering intelligent automation across the enterprise.
Learn
Every interaction, segment, activation, and correction feeds back into the platform. Machine learning continuously analyzes performance, refining matching algorithms, enrichment logic, and predictive models so Agentforce 360 becomes progressively smarter with every cycle.
Activate Insights Across Any Cloud
Hybrid enterprises manage cloud data across AWS, Azure, Google Cloud, and private data centers. Data 360 bridges these environments through a unified multi-cloud engine that synchronizes data policies, lineage, and permissions seamlessly. As a result, teams gain real-time visibility and governed insights across all workloads without additional integrations or performance lag. This architecture enables enterprises to act instantly on trusted data cloud Salesforce intelligence, regardless of where their information resides.
Why Data 360 Is the Core of Intelligent Customer Experiences
Data 360 empowers every customer-facing function, marketing, sales, service, and commerce—with connected intelligence. By bringing together clean, governed, and real-time data, it helps enterprises deliver personalization, predict outcomes, and strengthen loyalty across the entire customer lifecycle.
Unified Customer Profiling for Marketing
Integrate campaign data, CRM interactions, and behavioral signals into one unified customer profile. Data 360 and Data Cloud Salesforce provide accurate segmentation, real-time identity resolution, and cross-channel visibility, helping marketers design precision campaigns that reach the right customer at the right time.
AI-Driven Sales Recommendations
Salesforce Data Cloud enriches every sales opportunity with AI-driven insights. It evaluates purchase history, engagement patterns, and predictive intent to generate contextual deal recommendations within your existing CRM. This intelligence helps sales teams focus on closing, not searching.
Customer Support with Centralized Data
Support teams gain a 360-degree view of each customer's past cases, transactions, and feedback—all unified under one record. Data 360 integrates this intelligence directly into service consoles, enabling faster resolutions, proactive alerts, and personalized interactions across every channel powered by Agentforce 360.
Optimized E-Commerce Experiences
Enhance digital storefronts with real-time adaptability. Data 360 synchronizes product, pricing, and inventory information across systems while feeding behavioral data into AI-driven recommendation engines. This ensures accurate availability, relevant suggestions, and consistent shopping experiences across web and mobile environments.
Predictive Insights for Retention and Growth
Built-in AI models within Salesforce Data Cloud predict churn, customer lifetime value, and cross-sell potential. Business leaders can quickly adjust outreach, fine-tune strategies, and monitor ROI through live dashboards as new data flows in continuously.
Connected Intelligence Across the Value Chain
Beyond marketing, sales, and service, Data 360 extends to operations, finance, and supply chain systems, ensuring that all departments work from a unified data cloud foundation. This connected intelligence eliminates fragmentation, drives collaboration, and strengthens decision-making enterprise-wide.
Data 360 Advantages: Unified Intelligence, Your Way
Centralized Data Layer (One Record for Every Entity)
Data 360 combines customer behavior, product metrics, service history, and supply-chain information into one consistent source of truth. Unified cloud data records eliminate duplication, align reporting across departments, and provide every team with the same real-time view for faster and smarter decisions.
Insight-to-Action Acceleration (Real Time to Results)
Harmonized data and built-in intelligence shorten the journey from insight to action. Continuous updates replace manual aggregation, enabling teams to move from “what happened” to “what’s next” in minutes through Data Cloud Salesforce automation.
Security and Compliance at Depth (Your Data, Your Boundary)
Running Data 360 on-prem or in a private cloud keeps sensitive information under your control. Fine-grained access policies, encryption, and full audit trails meet strict regulatory requirements, ensuring privacy and transparency coexist seamlessly within Salesforce Data Cloud.
Empowered Teams (No-Code to Expert)
Data 360 empowers everyone from business users to engineers with built-in no-code and low-code tools for segmentation, metric creation, and activation. Power users can extend workflows using the Salesforce Data Cloud API, while collaboration becomes easier and more data-driven across teams.
Integration without Disruption (Keep Your Stack)
There’s no need to overhaul existing systems. Data 360 integrates effortlessly with your current warehouse, CRM, and BI tools, adding an intelligent data cloud layer that enhances performance while preserving your established infrastructure and investments.
Scale with Stability (High Volume, Low Latency)
From millions to billions of records, Salesforce Data Cloud ensures consistency and responsiveness through distributed processing and adaptive caching. Whether handling structured databases or unstructured event streams, Agentforce 360 maintains stable performance as your data operations expand.
Your Gateway to Future-Forward Data Solutions with VALiNTRY360's Data 360
Data 360 brings every dataset together under one trusted framework. It supports compliance, real-time decisions, and secure control across your enterprise. With Salesforce Data Cloud, you gain reliable analytics and automation built for simple, accurate scale and ready for what’s next.
Data 360 FAQ by
Data 360 is an enterprise data intelligence platform that unifies, governs, and activates cloud data across systems. It delivers real-time insights, automation, and reliable analytics through the foundation of Salesforce Data Cloud.
Unlike standard data warehouses or CDPs, Data 360 is built for activation—not just storage. It integrates ingestion, identity resolution, enrichment, governance, segmentation, and analytics in one environment using Data Cloud Salesforce for consistent compliance and performance.
Yes. Data 360 provides native and custom connectors, zero-copy federation for data lakes or warehouses, and the Salesforce Data Cloud API for smooth integration with CRMs, ERPs, analytics, and marketing tools.
Yes. Data 360 supports on-premises or private cloud deployment with encryption, access controls, lineage tracking, retention policies, and audit logs—making it suitable for sectors that demand strict governance.
Yes. Data 360 ingests both structured sources (databases, tables) and unstructured formats (emails, PDFs, sensor data). It builds a unified data model, allowing Agentforce 360 and analytics tools to extract consistent insights across any data type.