B2B Marketing & Sales Alignment Solutions

The B2B Marketing and Sales Alignment Challenges You're Facing

"Marketing doesn't generate quality leads." "Sales doesn't follow up on our leads." These all-too-familiar complaints reflect the traditional divide between B2B marketing and sales teams—a divide that costs the average mid-sized organization $1M+ annually in wasted marketing spend, extended sales cycles, and lost opportunities. When departments focus on defending their territory rather than collaborating toward shared revenue goals, everyone loses: the marketing team, the sales organization, and most importantly, your bottom line.

The transformation from departmental conflict to revenue collaboration doesn't happen by accident. It requires strategic alignment of people, processes, and technology focused on the customer journey rather than internal handoffs. VALiNTRY360's B2B marketing and sales alignment solutions leverage the Salesforce platform to create a unified revenue ecosystem where both teams share common goals, operate from a single source of truth, and measure success through joint metrics. This collaborative approach doesn't just improve departmental relations—it delivers measurable business outcomes including 24% faster revenue growth, 38% shorter sales cycles, and 32% higher win rates.

 Fix Your Sales and Marketing Alignment Issues

Let Power Sales and Marketing Alignment with Salesforce

How do we transform disjointed departments into a unified revenue engine? VALiNTRY360's sales and marketing alignment best practices are embedded in our Salesforce-powered solutions that enhance collaboration at every critical touchpoint:

Get a Custom B2B Marketing and Sales Alignment Roadmap

The 7 Biggest Frustrations with B2B Marketing and Sales Alignment

As a revenue leader, you understand all the obstacles affecting your team's effectiveness:

Disconnected data across marketing and sales systems making it impossible to gain a unified view of the customer journey

Inconsistent lead qualification processes causing marketing-qualified leads to be ignored or mishandled by sales teams

Misaligned goals and KPIs between departments leading to conflicting priorities and inter-team friction

Inefficient handoff workflows that slow down response times and create poor customer experiences

Lack of visibility into marketing attribution making it difficult to determine which activities truly drive revenue

Growing expectations for personalized buyer experiences without the right tools to deliver them across the entire customer journey

Increasing pressure to demonstrate ROIon your marketing investments and sales enablement initiatives

The Salesforce Advantage for B2B Marketing and Sales Alignment Excellence

Unlike traditional siloed approaches, today’s top performers leverage integrated technology to align sales and marketing teams. VALiNTRY360 delivers this advantage through a unified Salesforce platform the premier CRM for sales and marketing alignment:  

Why Is Your Ideal Partner for Aligning Sales and Marketing?

While many digital transformation consulting firms offer marketing and sales solutions, VALiNTRY360 stands apart with our proven approach to excellence in revenue team alignment. Our sales and marketing alignment services deliver measurable benefits through:

Certified Salesforce Experts

  • Trusted Salesforce partner since 2018 with proven expertise.
  • 100+ certifications across Sales, Marketing Cloud, and Pardot.
  • Industry-specific experience solving complex revenue challenges efficiently.
  • Follows strict data security and management compliance protocols.

Proven Success Method

  • Strategic assessment to evaluate marketing-sales alignment maturity level.
  • Integrated solution design across Salesforce CRM and cloud platforms.
  • Implementation frameworks enhance collaboration across all business teams.
  • Change management ensures effective tool adoption and optimization.

Long-Term Partnership Focus

  • Detailed documentation and knowledge transfer for team empowerment.
  • Scalable Salesforce solutions designed to support business growth.
  • Transparent pricing model with no hidden surprise costs.
  • Fast, responsive support to ensure smooth project execution.

See the VALiNTRY360 Difference

With over a century of combined Salesforce experience and successful implementations across a variety of industries, our team knows how to help you achieve marketing and sales alignment success. According to sales and marketing alignment statistics from leading research firms, our clients consistently achieve measurable improvements like these in their performance metrics: 

See the VALiNTRY360 Difference
See the VALiNTRY360 Difference

Get Started with

Ready to transform your B2B marketing and sales alignment strategy with Salesforce?Contact us today to
Schedule a FREE Consultation

and discuss your specific alignment challenges and objectives

Receive a Custom Roadmap

based on your unique goals around revenue team transformation

Begin Your Journey

Drive measurable sales performance and revenue.

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Smarter Engagement, Bigger Results

VALiNTRY360 is a certified Salesforce-Branded Services Partner specializing in B2B marketing and sales alignment solutions that drive measurable business outcomes through powerful B2B sales and marketing alignment strategies.

Smarter Engagement, Bigger Results

VALiNTRY360 is a certified Salesforce-Branded Services Partner specializing in B2B marketing and sales alignment solutions that drive measurable business outcomes through powerful B2B sales and marketing alignment strategies.

Best B2B Marketing and Sales Alignment Solutions FAQ by

Sales and marketing alignment refers to the strategic integration of your revenue-generating teams to operate as a unified force rather than siloed departments. This alignment encompasses shared goals, consistent messaging, integrated processes, and synchronized technology that enables seamless handoffs and collaboration throughout the customer journey. When properly implemented, B2B marketing and sales alignment creates a cohesive experience for prospects and customers while maximizing operational efficiency and revenue growth.

You can assess your current sales and marketing alignment by evaluating several key indicators: 

1)    Are your teams working from shared metrics and KPIs? 

2)    Do leads flow seamlessly between marketing and sales without “falling through the cracks”? 

3)    Does your sales team actively use marketing-created content? 

4)    Can both teams access the same customer data? 

5)    Is there mutual respect and regular communication between departments? 

6)    Are your sales cycles shortening while conversion rates improve? 

If you answered “no” to multiple questions, your teams likely suffer from a lack of alignment between sales and marketing that’s limiting your revenue potential.

The importance of sales and marketing alignment cannot be overstated in the B2B space. According to SiriusDecisions, B2B organizations with tightly aligned sales and marketing operations achieve 24% faster revenue growth and 27% faster profit growth over three years compared to their less aligned counterparts. Alignment eliminates redundancies, ensures consistent customer experiences, shortens sales cycles, improves lead quality, and ultimately generates more revenue with lower customer acquisition costs. In today’s complex B2B buying environment with multiple decision-makers and extended purchase processes, alignment between sales and marketing is no longer optional—it’s essential for sustainable growth.

Aligning sales and marketing teams requires a strategic approach that addresses people, processes, and technology:
  1. Start with leadership commitmentfrom both departments to champion the alignment initiative
  2. Establish shared goals and metricsthat focus both teams on revenue outcomes
  3. Create formal SLAs that clearly define lead quality criteria, handoff processes, and response times
  4. Implement regular cross-team meetingsto share insights, address challenges, and celebrate wins
  5. Develop joint planning sessionsfor campaigns, content creation, and strategic initiatives
  6. Invest in integrated technologythat provides a single source of truth for customer data

Aligning sales and marketing operations requires systematic integration of processes and systems:

1. Map your entire revenue process from first touch to closed sale and identify all handoff points
2. Define clear lead stages with specific criteria for marketing qualified leads (MQLs), sales accepted leads (SALs), and sales qualified leads (SQLs)
3. Implement bi-directional feedback mechanisms for lead quality and content effectiveness
4. Automate lead routing and notification workflows to eliminate manual transfers
5. Integrate your CRM and marketing automation platform for seamless data flow
6. Create unified reporting dashboards that track the full funnel

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