The Best
B2B Marketing & Sales Alignment Solutions
Turn Siloed Teams into a Unified Revenue Engine with Sales and Marketing Alignment Solutions from VALiNTRY360
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The B2B Marketing and Sales Alignment Challenges You're Facing
"Marketing doesn't generate quality leads." "Sales doesn't follow up on our leads." These all-too-familiar complaints reflect the traditional divide between B2B marketing and sales teams—a divide that costs the average mid-sized organization $1M+ annually in wasted marketing spend, extended sales cycles, and lost opportunities. When departments focus on defending their territory rather than collaborating toward shared revenue goals, everyone loses: the marketing team, the sales organization, and most importantly, your bottom line.
The transformation from departmental conflict to revenue collaboration doesn't happen by accident. It requires strategic alignment of people, processes, and technology focused on the customer journey rather than internal handoffs. VALiNTRY360's B2B marketing and sales alignment solutions leverage the Salesforce platform to create a unified revenue ecosystem where both teams share common goals, operate from a single source of truth, and measure success through joint metrics. This collaborative approach doesn't just improve departmental relations—it delivers measurable business outcomes including 24% faster revenue growth, 38% shorter sales cycles, and 32% higher win rates.

Let
Power Sales and Marketing Alignment with Salesforce
How do we transform disjointed departments into a unified revenue engine? VALiNTRY360's sales and marketing alignment best practices are embedded in our Salesforce-powered solutions that enhance collaboration at every critical touchpoint:
Get a Custom B2B Marketing and Sales Alignment Roadmap1. Strategic Lead Management & Qualification
Unified Lead Scoring & Routing — Implement consistent qualification criteria with automated assignment that, according to Salesforce research, increases sales acceptance of marketing-qualified leads by 30%.
Bi-Directional Workflow Automation — Create seamless processes defining exactly when and how leads transition between teams, with Einstein AI prioritizing opportunities based on engagement patterns that Aberdeen Group reports can improve lead conversion rates by 32%.
Service Level Agreements & Accountability —Establish formal SLAs between marketing and sales with automated monitoring dashboards that, per SiriusDecisions, lead to 31% higher ROI on marketing programs.
2. Integrated Revenue Process Optimization
End-to-End Journey Orchestration - Implement visual process automation that Forrester research shows delivers 24% higher conversion rates through sophisticated progression based on cross-team collaboration.
Unified Content & Messaging Strategy- Develop materials that serve both marketing campaigns and sales conversations with AI-powered recommendations that, according to Gartner, increase content effectiveness by 28% and boost sales usage by 43%.
Cross-Channel Performance Analytics - Using analytics to align sales and marketing teams, our unified dashboards track progression metrics that SiriusDecisions found leads to 15% improved revenue predictability and 28% higher marketing ROI.
3. Account-Based Marketing & Sales Execution
Strategic Account Alignment - Unify marketing and sales around the same goal with coordinated planning that Aberdeen Group research shows increases annual revenue by 19% compared to non-aligned teams.
Multi-Channel ABM Orchestration - Deploy synchronized marketing and sales touchpoints across digital advertising, email, social, direct mail, and in-person channels that Forrester Research reports delivers 27% higher win rates.
Revenue Intelligence & Attribution - Implement multi-touch attribution across marketing and sales activities to accurately measure influence throughout the customer journey, which Gartner found increases marketing ROI by an average of 15-18% when align sales and marketing ROI efforts.
4. Collaborative Team Enablement & Technology
Integrated Communication Systems - Aligning sales and marketing teams through Slack channels, Chatter groups, and shared workspaces that Forrester Research shows can reduce sales cycle time by up to 16% through improved internal collaboration.
AI-Powered Process Optimization- AI for sales and marketing alignment eliminates manual tasks with Einstein recommendations that Salesforce research demonstrates can reclaim up to 26% of selling time previously lost to administrative work.
Unified Technology Architecture - Create a coherent platform that connects all marketing and sales systems through Salesforce, which IDC research shows can improve team productivity by 41% compared to organizations using disconnected point solutions. This provides a powerful example of sales and marketing alignment using one tool.
The 7 Biggest Frustrations with B2B Marketing and Sales Alignment
As a revenue leader, you understand all the obstacles affecting your team's effectiveness:

Disconnected data across marketing and sales systems making it impossible to gain a unified view of the customer journey
Inconsistent lead qualification processes causing marketing-qualified leads to be ignored or mishandled by sales teams
Misaligned goals and KPIs between departments leading to conflicting priorities and inter-team friction
Inefficient handoff workflows that slow down response times and create poor customer experiences
Lack of visibility into marketing attribution making it difficult to determine which activities truly drive revenue
Growing expectations for personalized buyer experiences without the right tools to deliver them across the entire customer journey
Increasing pressure to demonstrate ROIon your marketing investments and sales enablement initiatives
The Salesforce Advantage for B2B Marketing and Sales Alignment Excellence
Unlike traditional siloed approaches, today’s top performers leverage integrated technology to align sales and marketing teams. VALiNTRY360 delivers this advantage through a unified Salesforce platform the premier CRM for sales and marketing alignment:
Complete Visibility to Drive Better Decisions
Salesforce provides a single source of truth for all customer interactions across marketing and sales
Einstein Insights deliversreal-time signals and recommendations to improve lead quality and close deals faster
AI-powered predictions identify opportunities for alignment optimization
Unified dashboardstrack marketing and sales metrics in a single view
Intelligent Automation to Streamline Collaboration
Personalized lead nurturing processes adapt to each buyer's journey while maintaining consistency between teams
Automated lead tracking documents customer interactions without manual entry
Intelligent handoff workflows maintain seamless transitions between marketing and sales teams
Mobile-optimized capabilities keep field representatives connected to marketing insights from anywhere
Seamless Integration to Create Cohesive Experiences
Marketing-to-sales handoffsensure smooth lead transition and consistent messaging
Content management integration provides sales with marketing-approved materials at the right stage
Enterprise system connectivity links CRM with marketing automation, analytics, and service platforms
Communication tool unification connects email, social, telephony, and video conferencing for both teams
Data-Driven Intelligence to Improve Performance
Real-time unified dashboardstrack key performance indicators for both marketing and sales
AI-powered insights identify patterns in successful marketing-to-sales handoffs
Revenue attribution analytics highlight which marketing activities truly impact sales outcomes
Predictive forecasting improves resource allocation and strategic planning across departments
A Unified Platform Built for Revenue Excellence
Campaign managementoptimizes marketing efforts and aligns with sales territory planning
Guided selling processesembed marketing insights directly into daily sales workflows
Collaborative ABM tools facilitate unified approaches for strategic accounts
Professional content management ensures consistent messaging across all customer touchpoints

The Impact:
According to Forrester Research, organizations with aligned sales and marketing teams generate 209% more revenue from marketing efforts and experience 32% higher year-over-year revenue growth compared to companies with poor alignment.
The Impact:
Salesforce research shows companies using intelligent automation to align their sales and marketing processes achieve 36% higher lead-to-opportunity conversion rates and reduce sales cycles by 18%, driving sustainable revenue acceleration.
The Impact:
According to SiriusDecisions, B2B organizations with tightly aligned sales and marketing operations achieve 24% faster revenue growth and 27% faster profit growth over a three-year period compared to their less aligned counterparts.
The Impact:
Gartner research reveals organizations using data-driven intelligence to align sales and marketing efforts are 1.5x more likely to achieve above-average growth rates and increase their market share by an average of 3.4% annually..
The Impact:
Aberdeen Group research shows that B2B organizations with strong marketing and sales alignment achieve 32% higher revenue growth and 85% higher sales retention rates than companies with disconnected teams.
Why
Is Your Ideal Partner for Aligning Sales and Marketing?
While many digital transformation consulting firms offer marketing and sales solutions, VALiNTRY360 stands apart with our proven approach to excellence in revenue team alignment. Our sales and marketing alignment services deliver measurable benefits through:

Certified Salesforce Experts
- Trusted Salesforce partner since 2018 with proven expertise.
- 100+ certifications across Sales, Marketing Cloud, and Pardot.
- Industry-specific experience solving complex revenue challenges efficiently.
- Follows strict data security and management compliance protocols.

Proven Success Method
- Strategic assessment to evaluate marketing-sales alignment maturity level.
- Integrated solution design across Salesforce CRM and cloud platforms.
- Implementation frameworks enhance collaboration across all business teams.
- Change management ensures effective tool adoption and optimization.

Long-Term Partnership Focus
- Detailed documentation and knowledge transfer for team empowerment.
- Scalable Salesforce solutions designed to support business growth.
- Transparent pricing model with no hidden surprise costs.
- Fast, responsive support to ensure smooth project execution.
See the VALiNTRY360 Difference
With over a century of combined Salesforce experience and successful implementations across a variety of industries, our team knows how to help you achieve marketing and sales alignment success. According to sales and marketing alignment statistics from leading research firms, our clients consistently achieve measurable improvements like these in their performance metrics:


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Schedule a FREE Consultation
and discuss your specific alignment challenges and objectives
Receive a Custom Roadmap
based on your unique goals around revenue team transformation
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Drive measurable sales performance and revenue.

Smarter Engagement, Bigger Results
VALiNTRY360 is a certified Salesforce-Branded Services Partner specializing in B2B marketing and sales alignment solutions that drive measurable business outcomes through powerful B2B sales and marketing alignment strategies.

Smarter Engagement, Bigger Results
VALiNTRY360 is a certified Salesforce-Branded Services Partner specializing in B2B marketing and sales alignment solutions that drive measurable business outcomes through powerful B2B sales and marketing alignment strategies.
Best B2B Marketing and Sales Alignment Solutions FAQ by

Sales and marketing alignment refers to the strategic integration of your revenue-generating teams to operate as a unified force rather than siloed departments. This alignment encompasses shared goals, consistent messaging, integrated processes, and synchronized technology that enables seamless handoffs and collaboration throughout the customer journey. When properly implemented, B2B marketing and sales alignment creates a cohesive experience for prospects and customers while maximizing operational efficiency and revenue growth.
You can assess your current sales and marketing alignment by evaluating several key indicators:
1) Are your teams working from shared metrics and KPIs?
2) Do leads flow seamlessly between marketing and sales without “falling through the cracks”?
3) Does your sales team actively use marketing-created content?
4) Can both teams access the same customer data?
5) Is there mutual respect and regular communication between departments?
6) Are your sales cycles shortening while conversion rates improve?
If you answered “no” to multiple questions, your teams likely suffer from a lack of alignment between sales and marketing that’s limiting your revenue potential.
The importance of sales and marketing alignment cannot be overstated in the B2B space. According to SiriusDecisions, B2B organizations with tightly aligned sales and marketing operations achieve 24% faster revenue growth and 27% faster profit growth over three years compared to their less aligned counterparts. Alignment eliminates redundancies, ensures consistent customer experiences, shortens sales cycles, improves lead quality, and ultimately generates more revenue with lower customer acquisition costs. In today’s complex B2B buying environment with multiple decision-makers and extended purchase processes, alignment between sales and marketing is no longer optional—it’s essential for sustainable growth.
- Start with leadership commitmentfrom both departments to champion the alignment initiative
- Establish shared goals and metricsthat focus both teams on revenue outcomes
- Create formal SLAs that clearly define lead quality criteria, handoff processes, and response times
- Implement regular cross-team meetingsto share insights, address challenges, and celebrate wins
- Develop joint planning sessionsfor campaigns, content creation, and strategic initiatives
- Invest in integrated technologythat provides a single source of truth for customer data
Aligning sales and marketing operations requires systematic integration of processes and systems:
1. Map your entire revenue process from first touch to closed sale and identify all handoff points
2. Define clear lead stages with specific criteria for marketing qualified leads (MQLs), sales accepted leads (SALs), and sales qualified leads (SQLs)
3. Implement bi-directional feedback mechanisms for lead quality and content effectiveness
4. Automate lead routing and notification workflows to eliminate manual transfers
5. Integrate your CRM and marketing automation platform for seamless data flow
6. Create unified reporting dashboards that track the full funnel
Implementing sales and marketing alignment using one tool like Salesforce provides significant advantages:
1. Configure Sales Cloud and Marketing Cloud/Pardot integration for seamless lead flow
2. Implement Einstein AI for lead scoring and prioritization based on engagement signals
3. Build automated lead nurturing and handoff processes with clear ownership transitions
4. Create unified dashboards showing marketing attribution through the entire sales funnel
5. Develop shared content libraries accessible to both teams within Salesforce
6. Implement Slack integration for real-time collaboration and alerts
VALiNTRY360’s certified Salesforce experts can implement these sales and marketing alignment best practices tailored to your specific business requirements, maximizing your return on both your Salesforce and marketing investments.
Conversational AI represents the next frontier in B2B marketing and sales alignment strategies:
1. Deploy Einstein Conversation Insights to analyze sales calls and identify trending topics
2. Implement chatbots that qualify leads using the same criteria your sales team values
3. Create intelligent nurture paths that adapt based on real-time conversation signals
4. Build automated content recommendations that suggest relevant materials based on conversation context
5. Develop unified voice and tone guidelines for both human and AI interactions
VALiNTRY360 helps forward-thinking organizations leverage AI for sales and marketing alignment, creating more intelligent and responsive customer experiences across all touchpoints.
Creating a unified approach to ROI measurement is crucial for sustainable alignment:
1. Implement multi-touch attribution models that credit both marketing and sales activities
2. Track influence metrics alongside direct attribution to recognize marketing’s role in complex deals
3. Develop cohort analysis capabilities to understand long-term impact of alignment initiatives
4. Create total cost of acquisition metrics that incorporate both marketing and sales expenses
5. Build lifecycle revenue analysis to measure post-sale expansion influenced by aligned teams
VALiNTRY360’s analytics experts can help you develop a comprehensive marketing and sales alignment plan for measuring and optimizing your joint ROI, ensuring both teams receive appropriate credit for their contributions to revenue growth.
Account-based approaches require particularly tight integration between teams:
1. Jointly select target accounts based on both marketing data and sales relationships
2. Create account-specific messaging and content tailored to key stakeholders
3. Implement coordinated multi-channel outreach that synchronizes marketing and sales touches
4. Develop shared account intelligence accessible to both teams in real time
5. Build unified account health scoring that incorporates both marketing engagement and sales activity signals
VALiNTRY360’s sales and marketing alignment services include specialized expertise in account-based strategies that deliver measurable improvements in target account penetration and expansion.
Salesforce offers several powerful tools specifically designed to enhance B2B marketing and sales alignment. The most impactful include:
1) Sales Cloud and Marketing Cloud/Pardot integration for unified lead management
2) Einstein Analytics for predictive insights across both functions
3) Salesforce CPQ for streamlined quote-to-cash processes
4) Experience Cloud for consistent customer portals
5) Slack for real-time collaboration
VALiNTRY360’s certified consultants evaluate your specific alignment challenges to recommend the optimal combination of Salesforce tools, ensuring you invest only in the components that will deliver measurable ROI for your organization.
Salesforce Pardot significantly enhances alignment by providing a shared platform for both teams to track prospect engagement. Key alignment features include:
1) Lead scoring models collaboratively developed by both teams
2) Automated lead qualification and routing based on agreed-upon criteria
3) Engagement history visible to sales within their Salesforce interface
4) Sales-initiated nurture campaigns
5)Closed-loop reporting showing marketing’s impact on revenue
VALiNTRY360 specializes in configuring Pardot to reflect your organization’s unique lead management processes, creating a seamless bridge between marketing automation and your sales CRM.
Absolutely. When properly configured, Marketing Cloud personalization capabilities directly enhance sales effectiveness by:
1)Providing sales reps with detailed engagement history before conversations
2)Automating personalized follow-up communications after sales interactions
3)Creating dynamic content recommendations based on prospect behavior
4)Enabling triggered alerts when prospects engage with critical content
5)Facilitating consistent messaging across marketing and sales touchpoints.
VALiNTRY360’s implementation approach ensures Marketing Cloud personalization is strategically integrated with sales processes rather than operating as a separate marketing-only function.
Einstein AI serves as a powerful catalyst for B2B marketing and sales alignment by providing data-driven insights that transcend departmental biases. Key alignment capabilities include:
1)Predictive lead scoring that objectively identifies high-potential opportunities
2)Next-best-action recommendations for both marketing nurture and sales outreach
3)Opportunity insights that alert marketing to at-risk deals needing additional support
4)Content recommendations that suggest the most effective materials for specific sales scenarios
5)Attribution analytics that accurately measure marketing’s influence on sales outcomes.
VALiNTRY360 configures Einstein to recognize your organization’s unique success patterns and deliver actionable intelligence to both teams.
VALiNTRY360 follows a proven five-phase approach to implementing sales and marketing alignment solutions:
1)Discovery – Assessing current alignment challenges, technology landscape, and team dynamics
2)Strategy – Developing a customized alignment roadmap with specific goals and metrics
3)Implementation – Configuring Salesforce tools and processes according to alignment best practices
4)Enablement – Training teams on new tools and collaborative workflows
5)Optimization – Continuously refining the alignment approach based on performance data.
This systematic methodology ensures alignment initiatives deliver measurable results rather than becoming short-lived organizational directives.
When implementing sales and marketing alignment initiatives, organizations typically encounter several change management challenges:
1)Resistance from teams accustomed to working independently
2)Concerns about new performance metrics and accountability
3)Adoption barriers for new technologies and processes
4)Historical tensions between departments
5)Competing priorities that divert attention from alignment efforts
VALiNTRY360’s implementation methodology incorporates proven change management techniques including executive stakeholder alignment, early wins identification, super-user development, and structured feedback loops that address these challenges proactively rather than treating them as unexpected obstacles.
VALiNTRY360 establishes comprehensive success metrics at the outset of every B2B marketing and sales alignment project. These typically include:
1)Efficiency Metrics – Lead response time, sales cycle length, resource utilization
2)Effectiveness Metrics – Conversion rates at each funnel stage, lead acceptance rates, content utilization
3)Revenue Metrics – Pipeline velocity, win rates, average deal size, revenue attainment
4)Collaboration Metrics – Cross-functional meeting effectiveness, SLA adherence, joint planning participation.
Our implementation approach includes establishing baseline measurements, configuring Salesforce dashboards to track progress, and regular reviews to ensure alignment initiatives deliver measurable business impact.
Following implementation, VALiNTRY360 offers several ongoing support options to maintain and enhance your marketing and sales alignment:
1)Managed Services – Regular system administration, dashboard updates, and process refinements
2)Strategic Advisory – Quarterly business reviews, roadmap development, and emerging trend guidance
3)Advanced Training – Role-specific enablement for new team members and capability expansion
4)Technical Support – Issue resolution, enhancement requests, and system optimization
5)Success Management – Dedicated resources focused on helping you achieve your alignment objectives.
These flexible support options ensure your Salesforce-powered alignment solution continues to evolve with your business needs.
B2B organizations should conduct formal reassessments of their sales and marketing alignment strategy at least quarterly, with a more comprehensive review annually. Key triggers for additional assessment include:
1)Significant market shifts or competitive changes
2)New product launches or target segment expansion
3)Leadership changes in either department
4)Performance metrics trending below targets
5)Major technology implementations or upgrades
VALiNTRY360 facilitates structured alignment reviews that examine both strategic direction and tactical execution, helping organizations maintain alignment as a dynamic capability rather than a one-time initiative.
Scaling sales and marketing alignment as organizations grow requires careful attention to several critical factors:
1)Technology Architecture – Ensuring your Salesforce implementation can accommodate increasing data volumes and user counts
2)Process Documentation – Creating clear playbooks and workflows that new team members can easily adopt
3)Governance Structure – Establishing cross-functional steering committees to maintain alignment focus
4)Training Programs – Developing standardized onboarding that reinforces alignment principles
5)Metric Evolution – Adjusting KPIs to reflect changing business objectives while maintaining focus on collaborative outcomes.
VALiNTRY360’s expertise in both organizational scaling and Salesforce platform optimization helps growing companies maintain and enhance their alignment capabilities through periods of expansion and change.