B2B Marketing Attribution

The Marketing Attribution Challenges You're Facing

"Your marketing team is investing more resources than ever but connecting those investments to actual revenue remains elusive. Despite tracking campaign metrics, you struggle to identify which marketing touchpoints truly influence purchasing decisions. You're not alone – 78% of B2B marketers say they struggle to track marketing's contribution to revenue (DemandBase/Demand Metric Research). Meanwhile, your attribution data is scattered across platforms, marketing ROI calculations lack accuracy, and your team debates which attribution models best reflect your customer journey – a challenge for the 78% of marketers who aren't confident they're using the right attribution model. All the while, executives demand clearer evidence of marketing's contribution to revenue.

The difference between high-performing marketing organizations and the rest comes down to strategic B2B Marketing Attribution. From implementing sophisticated attribution modeling to leveraging integrated analytics and multi-touch attribution frameworks, market leaders empower their marketing teams to accurately measure campaign performance and optimize spending. In fact, 76% of marketers now use or plan to use multi-touch attribution models (eMarketer/Ascend2 Marketing Attribution Survey). Organizations leveraging the best marketing attribution tools and platforms transform how they track, measure, and analyze marketing's impact on revenue, creating a data-driven approach to marketing investment that's both defensible and scalable.

 Fix Your Marketing Attribution Issues

Let Power Marketing Attribution with Salesforce

How do we do it? VALiNTRY360 creates customized Marketing Attribution solutions powered by Salesforce that enhance every aspect throughout your entire measurement journey:

Get a Custom Marketing Attribution Roadmap

The 7 Biggest Frustrations with Marketing Attribution

As a Marketing leader, you understand all the obstacles affecting your ability to prove marketing ROI:

Siloed marketing data across multiple platforms making it impossible to track customers through their complete buying journey without proper marketing attribution software

Conflicting attribution modelsthat provide contradictory insights about which channels deserve credit for conversions

Manual reporting processesthat delay critical insights and consume valuable marketing resources

Inability to connect marketing activities directly to revenue generation and sales pipeline metrics

Lack of visibility into the customer journey between first touch and final conversion

Growing pressure to justify marketing budgets without the right attribution tools for digital marketing to demonstrate value

Increasing complexity of digital touchpointsrequiring more sophisticated marketing attribution frameworks

The Salesforce Advantage for Marketing Attribution Excellence

Unlike traditional marketing approaches, today’s top performers leverage integrated technology to maximize attribution accuracy. VALiNTRY360 delivers this advantage through unified Salesforce marketing attribution platforms:  

Why Is Your Ideal Partner for Aligning Marketing Attribution?

While many digital transformation consulting firms and marketing attribution companies offer Marketing Attribution Solutions, VALiNTRY360 stands apart with our proven approach to excellence in marketing measurement:

Certified Salesforce Experts

  • Trusted Salesforce Services Partner since 2018, delivering excellence.
  • 100+ certifications showcasing deep Salesforce ecosystem expertise.
  • Industry-specific attribution tailored to unique marketing needs.
  • Follows data security best practices for attribution integrity.

Proven Success Method

  • Strategic assessment of current marketing attribution landscape.
  • Architecture and design for integrated Salesforce attribution experiences.
  • Tested implementation ensures reliable attribution across platforms.
  • Change management drives adoption and continuous optimization.

Long-Term Partnership Focus

  • Clear documentation empowers internal teams for long-term use.
  • Scalable attribution tools that evolve with business growth.
  • Transparent pricing model with no hidden surprise costs.
  • Fast, responsive support minimizing disruption and downtime.

See the VALiNTRY360 Difference

With over a century of combined Salesforce experience and successful implementations across a variety of industries, our team knows how to help you achieve marketing and sales alignment success. According to sales and marketing alignment statistics from leading research firms, our clients consistently achieve measurable improvements like these in their performance metrics: 

The Salesforce Advantage for Marketing Attribution
The Salesforce Advantage for Marketing Attribution

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Ready to transform your Marketing Attribution strategy with Salesforce? Contact us today to
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and discuss your specific attribution challenges and objectives

Receive a Custom Roadmap

based on your unique goals around Marketing Attribution transformation

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Drive measurable sales performance and revenue.

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Smarter Engagement, Bigger Results

VALiNTRY360 is a certified Salesforce-Branded Services Partner specializing in B2B Marketing Attribution solutions that drive measurable business outcomes.

Smarter Engagement, Bigger Results

VALiNTRY360 is a certified Salesforce-Branded Services Partner specializing in B2B Marketing Attribution solutions that drive measurable business outcomes.

The Best B2B Marketing Attribution Solutions FAQ by

Marketing attribution is the analytical process of identifying which marketing touchpoints contribute to conversions or sales. B2B marketing attribution specifically focuses on determining how various marketing activities influence complex business purchasing decisions, often involving multiple decision-makers and longer sales cycles. This data-driven approach helps marketers understand which channels, campaigns, and content are most effective at driving revenue.

Attribution in digital marketing is the method of assigning credit to digital touchpoints (like emails, social media, paid search, organic search, webinars, or content downloads) that contribute to desired customer actions. It provides visibility into how digital marketing efforts connect to business outcomes, helping marketers optimize their digital strategy based on actual performance data rather than assumptions.

Marketing attribution transforms marketing from a cost center to a measurable revenue driver. It enables teams to demonstrate ROI, optimize budget allocation, improve campaign performance, and make data-driven decisions. For B2B organizations, where sales cycles are longer and involve multiple touchpoints, attribution frameworks are crucial for understanding which marketing investments truly impact the bottom line. Without proper attribution, marketers are essentially operating in the dark, unable to determine which efforts deserve continued investment.

In digital marketing, attribution is particularly important because of the vast number of potential touchpoints across various channels. Without proper attribution models, marketers risk misallocating resources to channels that appear successful but may not actually drive conversions. Attribution tools for digital marketing provide clarity in an increasingly complex landscape, helping teams maximize ROI across paid search, social media, email, content marketing, and other digital channels.

Organizations should use marketing attribution to allocate marketing budgets based on actual performance data, understand the customer journey across multiple touchpoints, justify marketing investments to executives with revenue-based metrics, continuously optimize campaign performance, and align sales and marketing teams around a common understanding of what drives pipeline and revenue. VALiNTRY360’s clients typically see dramatic improvements in marketing efficiency after implementing comprehensive attribution frameworks.

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