B2B Marketing Attribution

The Marketing Attribution Challenges You're Facing

Your marketing team is investing more resources than ever but connecting those investments to actual revenue remains elusive. Despite tracking campaign metrics, you struggle to identify which marketing touchpoints truly influence purchasing decisions. And you're not alone – 78% of B2B marketers say they struggle to track marketing's contribution to revenue (DemandBase/Demand Metric Research). Meanwhile, your attribution data is scattered across platforms, marketing ROI calculations lack accuracy, and your team debates which attribution models best reflect your customer journey. And the leadership team is still demanding clearer evidence of Marketing's contribution to revenue.

The difference between high-performing Marketing organizations and the rest comes down to B2B Marketing Attribution. From implementing sophisticated attribution modeling to leveraging integrated analytics and multi-touch attribution frameworks, leaders can empower their Marketing teams to accurately measure campaign performance and optimize spending. In fact, 76% of marketers now use or plan to use multi-touch attribution models (eMarketer/Ascend2 Marketing Attribution Survey). Organizations leveraging the best marketing attribution tools and platforms are able to track, measure, and analyze Marketing's impact on revenue, creating a data-driven approach to marketing investment that's both measurable and scalable.

 Fix Your Marketing Attribution Issues

The 6 Biggest Frustrations with Marketing Attribution

As a Marketing leader, you understand all the obstacles affecting your ability to prove marketing ROI:

Frustrations

Siloed marketing data across multiple platforms make it impossible to track customers through their complete buying journey

Conflicting attribution models provide contradictory insights about which channels deserve credit for conversions

Manual reporting processes delay critical insights and consume valuable marketing resources

Disconnected marketing and sales activities impede accurate revenue generation and sales pipeline forecasting

Inadequate attribtion tools create pressure to justify marketing budgets and demonstrate value

Increasing complexity of digital touchpoints requires more sophisticated marketing attribution frameworks

Let valintry360 Upgrade Your Marketing Attribution with Salesforce

How do we do it? VALiNTRY360 creates customized B2B Marketing Attribution solutions powered by Salesforce that enhance every aspect of your customer journeys:

Get a Custom Marketing Attribution Roadmap

The Salesforce Advantage for B2B Marketing Attribution Excellence

Today’s top performers leverage integrated technology to maximize marketing attribution accuracy. VALiNTRY360 delivers this advantage through a unified Salesforce marketing attribution platform that delivers:  

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Why valintry360 Is Your Ideal Partner for Aligning Marketing Attribution

While many consulting firms offer Marketing Attribution Solutions, VALiNTRY360 stands apart with our proven approach to excellence in marketing measurement:

Experts

Certified Salesforce Experts

  • Trusted Salesforce Services Partner since 2018
  • 100+ Salesforce certifications mean deep product expertise
  • Industry experts creating industry-specific solutions
  • Data security best practices for attribution integrity
certifications

Proven Success Method

  • Strategic assessment of current marketing attribution challenges
  • Solution architecture that addresses existing processes and future needs.
  • Tested methods for seamless integration and success
  • Change management for rapid adoption and growth
Long-Term Partnership

Long-Term Partnership Focus

  • Documentation and knowledge transfer that empowers your team
  • Scalable solutions that grow with your business
  • Transparent pricing with no hidden costs
  • Fast, responsive support to minimize downtime and drive results.

See the VALiNTRY360 Difference

With over a century of combined Salesforce experience and successful implementations across a variety of industries, our team knows how to help you achieve marketing and attribution success. Statistics from leading research firms match the experience our clients consistently achieve in their performance metrics such as: 

The Salesforce Advantage for Marketing Attribution
The Salesforce Advantage for Marketing Attribution

Get Started with valintry360

Ready to transform your Marketing Attribution strategy with Salesforce?

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Receive a Custom Roadmap

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Better Attribution, Bigger Results

VALiNTRY360 is a certified Salesforce-Branded Services Partner specializing in B2B Marketing Attribution solutions that drive measurable business outcomes.

Better Attribution, Bigger Results

VALiNTRY360 is a certified Salesforce-Branded Services Partner specializing in B2B Marketing Attribution solutions that drive measurable business outcomes.

The Best B2B Marketing Attribution Solutions FAQ by

valintry 360

Marketing attribution is the analytical process of identifying which marketing touchpoints contribute to conversions or sales. B2B marketing attribution specifically focuses on determining how various marketing activities influence complex business purchasing decisions, often involving multiple decision-makers and longer sales cycles. This data-driven approach helps marketers understand which channels, campaigns, and content are most effective at driving revenue.

Attribution in digital marketing is the method of assigning credit to digital touchpoints (like emails, social media, paid search, organic search, webinars, or content downloads) that contribute to desired customer actions. It provides visibility into how digital marketing efforts connect to business outcomes, helping marketers optimize their digital strategy based on actual performance data rather than assumptions.

Marketing attribution transforms marketing from a cost center to a measurable revenue driver. It enables teams to demonstrate ROI, optimize budget allocation, improve campaign performance, and make data-driven decisions. For B2B organizations, where sales cycles are longer and involve multiple touchpoints, attribution frameworks are crucial for understanding which marketing investments truly impact the bottom line. Without proper attribution, marketers are essentially operating in the dark, unable to determine which efforts deserve continued investment.

In digital marketing, attribution is particularly important because of the vast number of potential touchpoints across various channels. Without proper attribution models, marketers risk misallocating resources to channels that appear successful but may not actually drive conversions. Attribution tools for digital marketing provide clarity in an increasingly complex landscape, helping teams maximize ROI across paid search, social media, email, content marketing, and other digital channels.

Organizations should use marketing attribution to allocate marketing budgets based on actual performance data, understand the customer journey across multiple touchpoints, justify marketing investments to executives with revenue-based metrics, continuously optimize campaign performance, and align sales and marketing teams around a common understanding of what drives pipeline and revenue. VALiNTRY360’s clients typically see dramatic improvements in marketing efficiency after implementing comprehensive attribution frameworks.

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