Case Study: Ravago
Chemical Manufacturer & Distributor Sees a New Revenue Stream Bubble Up with Marketing Cloud
As a leading distributor of chemicals and ingredients for fermentation, cleaning, sanitization, soap making, and food production, Ravago’s products are essential and indispensable in people’s lives.
SOLUTIONS:
- 1. Marketing Cloud
GO LIVE DATE: May 2019
Challenge
Ravago identified a potential new revenue stream through direct to consumer sales (chemicals for independent soap and bath bomb makers/home businesses), but didn’t have the infrastructure in place to effectively engage the potential customer base. To be successful, this new business model required:
- 1. Methods to engage existing customers and attract new customers
- 2. The ability to segment customers appropriately
- 3. Tools to dynamically communicate with customers throughout the entire customer journey
Solution
VALiNTRY360 was able to help Ravago achieve success by:
- 1. Completely overhauling the client’s existing Marketing Cloud instance
- 2. Reengineering the existing data architecture and automations
- 3. Creating custom landing pages/cloud pages
- 4. Developing a customer loyalty program
- 5. Reordering the existing customer journey, adding anniversary journeys, abandoned cart journeys and other dynamic communications
- 6. Implementing a text messaging program to engage their online community
Results
