Case Study: Bic Graphic
Consumer Products Maker transforms the
customer experience with Marketing Cloud
A leading Consumer Products manufacturer was looking to increase efficiency and transparency with Salesforce.
SOLUTIONS:
- 1. Marketing Cloud
GO LIVE DATE: May 2019
Challenge
A customer-focused organization producing promotional products for a wide variety of clients around the globe, Bic Graphic found that there was a lack of:
- 1. Marketing automation and customer insights due to a lack of a relevant engagement data
- 2. Personalized marketing for the distributor network
- 3. Alignment between sales and marketing related to B2B2C targeted approach
- 4. Easy to manage customer journeys
Solution
VALiNTRY360 assisted in alleviating these issues by:
- 1. Defining a B2B2C personalized marketing approach
- 2. Deploying Email Studio, Contact Builder, Journey Builder, and Automation Studio
- 3. Designing and deploying
- a. Internal sales enablement journeys to support sales rep with delivering value to existing distributor relationships
- b. Distributor enablement journeys to drive brand awareness, new product promotions, and to support channel sales
- c. Customer retention journeys to promote brand loyalty, drive more traffic to eCommerce site, and increase repeat sales orders
Results
increase in new online orders in the first 4 weeks
reduction in average distributor sales cycle
