The Perfect Sales Ops Manager
A quick search on the LinkedIn job board shows that today there are 40,106 open positions for the title “Sales Operations Manager” in the US. From early-stage startups to Fortune 50 companies, all are desperately searching to fill key positions on their respective Sales / Revenue Operations teams.
Over the last 20 years, ERP system like SAP and Oracle have shifted organizations toward more technology-based integrated systems linking finance, operations, and inventory functions.
Today, sales and marketing are in a technology renaissance with the rapid growth of sophisticated platforms linking customer, sales, and marketing data with tools like Salesforce, HubSpot and plethora of other SaaS solutions addressing every conceivable process a company needs to operate.
All Sales Operations Roles & Experiences Are Not the Same
The typical Sales Operations Manager role requires a person that is able to understand an entire company’s marketing & sales process in detail. They translate those processes into technical requirements to incorporate into digital solutions, like a CRM. They implement many changes and improvements by either managing another internal resource that has been assigned the task on top of their normal daily duties, or an outside consulting firm helping with the transition.
Generally, in addition to the change management they are doing, the “sales ops manager” is expected to continue to deliver some of the administrative work to maintain the current systems/processes.
The individual who can be successful in this role (even with a small team) is very rare, and is typically, very expensive to both recruit & retain.
Most companies struggle with:
- How to properly adapt to the tidal wave of technology changes in CRM/Marketing automation.
- How to get from today to a data nirvana where the dashboards and insights drive sales and top-line growth.
- A new CRM has been implemented, internal staff are exhausted and a lot has been spent on the technology.
There are not Enough Qualified Resources to Fill the Need
As more and more companies have realized the need to build out their Sales Operations functions, the pool of qualified, available candidates has become smaller than ever.
The perfect Sales Ops Manager has skills & experience that are a mile wide and a mile deep.
Sales & Operations
Sales Incentive / Compensation Planning
Managing Internal Resources / Third Party Consultants
Reporting / Dashboards
Coding, Configs & System Improvements
Obtaining & Maintaining Appropriate Certifications
Implementing Digital Tools & Systems
Password Resets (security)
Day to Day System Bug Fixes
Managing Data & System Integrations
Maintaining User Roles & Profiles
Three Options to Secure a Sales Operations Manager
The VALiNTRY360 “Sales Operations as a Service” Approach
VALiNTRY360 maintains highly qualified Sales Operations Managers on staff that are available for consulting projects.
VALiNTRY360 has developed the ability to scale up and down to match a company’s needs with custom managed service offerings.
VALiNTRY360 provides the depth of skill, and expertise to meet the demand the latest digital marketing business processes – while giving companies access to a breadth of experience in a wide array of specialties within the Sales Operations function.
Instead of paying for expensive projects on a time and materials basis, tracking hours and constantly second guessing whether you’re getting an ROI on your investment, a managed service contract will give you the confidence that your day-to-day work is getting done and that as your business changes, there is a team of resources behind you that can adapt with you.