As a leading distributor of chemicals and ingredients for fermentation, cleaning, sanitization, soap making, and food production, Ravago’s products are essential and indispensable in people’s lives.
GO LIVE DATE: Q4 2020
SOLUTIONS:
- Marketing Cloud
CHALLENGE
Ravago identified a potential new revenue stream through direct to consumer sales (chemicals for independent soap and bath bomb makers/home businesses), but didn’t have the infrastructure in place to effectively engage the potential customer base. To be successful, this new business model required:
- Methods to engage existing customers and attract new customers
- The ability to segment customers appropriately
- Tools to dynamically communicate with customers throughout the entire customer journey
SOLUTION
VALiNTRY360 was able to help Ravago achieve success by:
- Completely overhauling the client’s existing Marketing Cloud instance
- Reengineering the existing data architecture and automations
- Creating custom landing pages/cloud pages
- Developing a customer loyalty program
- Reordering the existing customer journey, adding anniversary journeys, abandoned cart journeys and other dynamic communications
- Implementing a text messaging program to engage their online community
RESULTS
new revenue recorded in first 3 months