Meeting the Digital Transformation Needs of Businesses Across the U.S.

As a leading distributor of chemicals and ingredients for fermentation, cleaning, sanitization, soap making, and food production, Ravago’s products are essential and indispensable in people’s lives.




  • Marketing Cloud
Ravago logo - VALiNTRY360


Ravago identified a potential new revenue stream through direct to consumer sales (chemicals for independent soap and bath bomb makers/home businesses), but didn’t have the infrastructure in place to effectively engage the potential customer base. To be successful, this new business model required:

  • Methods to engage existing customers and attract new customers
  • The ability to segment customers appropriately
  • Tools to dynamically communicate with customers throughout the entire customer journey
Ravago Salesforce Case Study Challenge - VALiNTRY360


VALiNTRY360 was able to help Ravago achieve success by:

  • Completely overhauling the client’s existing Marketing Cloud instance
  • Reengineering the existing data architecture and automations
  • Creating custom landing pages/cloud pages
  • Developing a customer loyalty program
  • Reordering the existing customer journey, adding anniversary journeys, abandoned cart journeys and other dynamic communications
  • Implementing a text messaging program to engage their online community
Ravago Salesforce Case Study Solution - VALiNTRY360


$500K in New Revenue icon - VALiNTRY360

new revenue recorded in first 3 months