Meeting the Digital Transformation Needs of Businesses Across the U.S.

A leading Consumer Products manufacturer was looking to increase efficiency and transparency with Salesforce.

GO LIVE DATE: Mid 2020


  • Marketing Cloud
bic graphic logo - VALiNTRY360


A customer-focused organization producing promotional products for a wide variety of clients around the globe, Bic Graphic found that there was a lack of:

  • Marketing automation and customer insights due to a lack of a relevant engagement data
  • Personalized marketing for the distributor network
  • Alignment between sales and marketing related to B2B2C targeted approach
  • Easy to manage customer journeys
Bic Graphic CRM Challenge - VALiNTRY360


VALiNTRY360 assisted in alleviating these issues by:

  • Defining a B2B2C personalized marketing approach
  • Deploying Email Studio, Contact Builder, Journey Builder, and Automation Studio
  • Designing and deploying
    • Internal sales enablement journeys to support sales rep with delivering value to existing distributor relationships
    • Distributor enablement journeys to drive brand awareness, new product promotions, and to support channel sales
    • Customer retention journeys to promote brand loyalty, drive more traffic to eCommerce site, and increase repeat sales orders
Bic Graphic CRM Solution - VALiNTRY360


Improved new online orders 10% - VALiNTRY360

increase in new online orders in the first 4 weeks

44% reduction in sale cycle 2 - VALiNTRY360

reduction in average distributor sales cycle

Pipeline increased by 25 percent 2- VALiNTRY360

increase in new pipeline opportunities within 8 weeks