A customer-focused organization producing promotional products for a wide variety of clients around the globe, Bic Graphic found that there was a lack of:

• Marketing automation and customer insights due to a lack of a relevant engagement data
• Personalized marketing for the distributor network
• Alignment between sales and marketing related to B2B2C targeted approach
• Easy to manage customer journeys

VALiNTRY360 assisted in alleviating these issues by:

• Defining a B2B2C personalized marketing approach
• Deploying Email Studio, Contact Builder, Journey Builder, and Automation Studio
• Designing and deploying
  • Internal sales enablement journeys to support sales rep with delivering value to existing distributor relationships
  • Distributor enablement journeys to drive brand awareness, new product promotions, and to support channel sales
  • Customer retention journeys to promote brand loyalty, drive more traffic to eCommerce site, and increase repeat sales orders

increase in new online orders in the first 4 weeks

reduction in average distributor sales cycle

increase in new pipeline opportunities within 8 weeks