Meeting the Digital Transformation Needs of Businesses Across the U.S.

With a mission bring the latest treatments to patients faster and more efficiently, this customer is reimagining the clinical trial process using a roaming cohort of clinical research coordinators, optimized by software, data, and technology. 

GO LIVE DATE: Q2 2020

SOLUTIONS: 

  • Sales Cloud
TrialSpark VALiNTRY360 Case Study

CHALLENGE

As a firm that relies on network expansion to grow, TrialSpark was frustrated with their existing technology stack which created roadblocks to achieving:

  • Clear alignment across Sales, Network Expansion, and Network Operations
  • Consistent business processes to support sales and operation efforts
  • Visibility into physician onboarding and site selection for clinical trials
  • Identification of new network expansion opportunities by geographic region
  • A unified source of truth for all sales opportunities, site selections, and clinical studies
  • Accurate and timely reporting on the pipeline of sales opportunities and expansion sales efforts
CASE STUDY IMAGE MASTER copy

SOLUTION

VALiNTRY360 helped the customer overcome these challenges by:

  • Deploying Sales Cloud for sales, expansion, and network operations teams
  • Reimagining and streamlining business processes including study acquisition → network expansion → physician recruitment → onboarding → site selection → clinical trial kickoff
  • Integrating operational application with Sales Cloud to provide insights and details into network operations workflows
  • Automating sales workflows to create an efficient sales process between business development reps and strategic account executives
  • Enhancing and optimizing network operation business process of physician onboarding and credentialing utilizing Flows and a custom UI
  • Developing customized reports and dashboards for sales and expansion metrics to measure pipeline health, sales effectiveness, and identify market segments
  • Creating customers report and dashboard for network operations to identify gaps in the onboarding process, report on active clinical trials, and forecast upcoming network expansion sites
INCREASING REFERRAL REVENUE SOLUTION - VALINTRY360

RESULTS

50 INCREASE IN PIPE

Increase in pipeline activity for the expansion team

LESS ONBOARDING TIME - VALINTRY360

75% reduction in new partner onboarding time

PLUS:

  • User adoption at 95% immediately after go-live due to an intense scenario based training “bootcamp”
  • Accelerated site selection for clinical trials from 1 week to 4 hours
  • Reduced the number of touch points (by department) for an RFP in the sales process from 8 to 4