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VALiNTRY360 CASE STUDY: Quantros

HEADQUARTERS: Greenville, SC USA
EMPLOYEES: 120
INDUSTRY: Healthcare
SOLUTIONS: Pardot

Quantros is a leading provider of software-based solutions and services to healthcare. They provide hospitals, health systems, as well as purchasers of health care with better insights to enable better healthcare. Quantros offers a robust portfolio of solutions that can be fully integrated and custom-configured to help healthcare organizations efficiently capture information and insights for assessing and improving the quality and safety of patient care.

 

GO LIVE DATE: June 2019

Challenge

Quantros offers the CareChex Awards, a comprehensive grading and scoring system for Hospitals and Health Systems throughout the USA. VALiNTRY360 was tasked with helping Quantros develop and execute a strategy that would:

  • Contact over 1500 CareChex award winners individually to notify them of their award and offer logo licensing options
  • Increase sales of award logo licenses
  • Improve overall user experience, especially mobile

Solution

VALiNTRY360 was able to determine that a new Pardot implementation instead of maintaining or modifying their existing Marketo product was the correct approach to address the challenges Quantros faced.

This implementation provided the customer the ability to:

  • Create specific Pardot forms to gauge customer interest of awards across multiple personas
  • Add respondents to a drip campaign for regular updates on award release and results

VALiNTRY360 created customer success by:

  • Leveraging dynamic content, conditional Handlebar Markup Language (HML), and custom Pardot fields to create an individualized experience for each winner
  • Update the customer’s website CSS and HTML to provide an improved user experience on mobile.
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Results

With Pardot implemented and the Shopify AppExchange app integrated, Quantros was able to successfully build an amazing 2019 awards program with improved efficiency, engagement, and revenue. Results included:

2-1 ratio

Pardot conversions to website conversions

Improved revenue

Increased revenue versus prior year

Plus

  • Hundreds of hours cold calling and direct emailing were spared due to the automated nature of using the Dynamic Content and conditional HML

 

  • Impressive open rates and engagement

 

  • All engagement activity is tracked, scored, shared with sales, and can be used for follow up sales throughout the year and for the 2021 award season